In my Graphic Design for Branding & Identity course at UW-Madison, we were asked to create an airline based on our favorite location in the world, design a logo/mark, and apply it to various marketing collateral. I named my airline "Aircadia," as a tribute to the northwoods, my favorite place on earth. Arcadia means "rustic paradise," so it seemed like the perfect word to play off of when creating the name. I chose the robin, Wisconsin's state bird, as my visual inspiration.

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KEY PROJECT ROLES:

• Created the airline name

• Created logo, color palette, type selection

• Applied brand to various materials