LOGO & BRANDING DESIGN CASE STUDY • 2018
In my Graphic Design for Branding & Identity course at UW-Madison, we were asked to create an airline based on our favorite location in the world, design a logo/mark, and apply it to various marketing collateral. I named my airline "Aircadia," as a tribute to the northwoods, my favorite place on earth. Arcadia means "rustic paradise," so it seemed like the perfect word to play off of when creating the name. I chose the robin, Wisconsin's state bird, as my visual inspiration.
KEY PROJECT ROLES:
Created the airline name
Created logo, color palette, type selection
Applied brand to various materials