In my Graphic Design for Branding & Identity course at UW-Madison, we were asked to rebrand an object we can't live without, and I chose a black gel pen. Challenged by my professor to have more fun while designing, I chose a playful typeface, goofy name, and bright colors for the logo.​​​​​​​

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KEY PROJECT ROLES:

• Completed brand & competitor research

• Created the new "brand" name

• Created logo, color palette, type selection

• Compiled everything into brand manual