LOGO & BRANDING DESIGN CASE STUDY • 2018
In my Graphic Design for Branding & Identity course at UW-Madison, we were asked to rebrand an object we can't live without, and I chose a black gel pen. Challenged by my professor to have more fun while designing, I chose a playful typeface, goofy name, and bright colors for the logo.
KEY PROJECT ROLES:
Completed brand & competitor research
Created the new "brand" name
Created logo, color palette, type selection
Compiled everything into brand manual