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Plinky
LOGO & BRANDING DESIGN CASE STUDY • 2018
In my Graphic Design for Branding & Identity course at UW-Madison, we were asked to rebrand an object we can't live without, and I chose a black gel pen. Challenged by my professor to have more fun while designing, I chose a playful typeface, goofy name, and bright colors for the logo.
KEY PROJECT ROLES:
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Completed brand & competitor research
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Created the new "brand" name
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Created logo, color palette, type selection
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Compiled everything into brand manual


THE FUN STUFF
Brand Manual
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